We build and run the sales team your software company needs.
Sidahome stands up small SDR teams, writes your sales playbook, hires the leaders to run it, and sets the goals that keep everyone moving.
Everything a sales team needs, from one partner
Most companies piece this together from recruiters, consultants and trial and error. We build every layer and make them work together.
SDR teams
Small, managed teams that research accounts, prospect, and book qualified meetings for your closers.
Sales playbooks & SOPs
Your sales process written down: ideal customer profile, outreach cadences, call scripts, deal stages, CRM rules and handoffs.
Sales leadership hiring
We find, interview and onboard the sales managers and leaders who will run your team long term.
Goals & performance
Quotas, comp plans, dashboards and a weekly operating rhythm that turns activity into revenue.
Training & talent
Reps trained in our Software Sales Accelerator, ready to sell for you or join your team full time. Hire talent
How we work
Every engagement follows the same path, so you always know what happens next.
Assess
We review your current sales motion, numbers, tools and gaps, and agree on what success looks like.
Build
We write the playbook, set targets, configure the CRM and stand up the team.
Run
We manage the team day to day, coach the reps and report results to you every week.
Hand off
We hire your sales leader and transfer the team, or keep running it for you.
Who we work with
- Software companies without a sales teamYou have a product people love and need pipeline, but no one dedicated to finding customers.
- Teams whose process lives in one person's headDeals close, but nothing is written down, so results are hard to repeat or scale.
- Founders and leaders who need to hire wellYou need a sales leader and reps, and can't afford a bad hire.
A bench of reps who can already sell
Graduates of Sidahome Academy practice cold calls, discovery, demos and closing before they ever talk to your customers. Clients can staff their teams from that bench.
Built by a sales leader who still sells
Emmanuel Sidahome is a sales manager at a B2B software company, where he leads account executives, account managers and BDRs. He built the hiring process, training curriculum and reporting behind that team.
He is also the author of The Money Code, built on one idea: money is a reward for solving problems, and selling is helping someone solve one.
More about EmmanuelFrameworks proven on a working sales team
Everything we install for clients was built and used by Emmanuel with his own team of AEs, account managers and BDRs, then refined from real results.
- Structured hiringRole scorecards, hard and soft skill profiles, panel interviews with assigned focus areas, and written hiring proposals for every candidate.
- Cold calling & discoveryA 5-step cold call, MEDDICC-based discovery drills and active listening practice built around real products and buyers.
- Pipeline disciplineA prioritization framework for rep time, CRM leaderboards for activity and connect rates, and month- and quarter-end reporting.
- Pricing confidenceTraining that teaches reps to hold price and sell value instead of discounting.
- Recognition & cultureMonthly and quarterly awards, team meetings that pair performance data with mindset, and a clear sales culture.
- Renewals & expansionRenewal pipelines tracked by owner and status, built on one rule: renewals are the floor, expansion is the opportunity.
Ready to build your sales team?
Tell us where you are today and we will map out what to build first.
Looking to start a career in software sales? Visit Sidahome Academy, our 4-week program for career changers.